Binance 2024 Cryptocurrency Market Survey: Meme Coin Holders Surpass Bitcoin, AI Concept Coins Show the Most Potential

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AI Tokens as the Next Market Dominant Force
Holding Trends: Meme Coins Leading, BTC and BNB Following Closely
Influx of New Users
Binance Users Prefer Spot Trading

AI Tokens as the Next Market Dominant Force
AI tokens are seen as the core driving force of future market growth, with 23.89% of respondents believing that these assets will stand out in 2025 and become the leaders in the crypto market. Following that, Meme coins are the second most anticipated asset class at 19.09%. DeFi and Layer-1 tokens received support of 12.37% and 12.28% respectively.

Holding Trends: Meme Coins Leading, BTC and BNB Following Closely
Among the most favored holding assets, Meme coins lead with a percentage of 16.1, demonstrating their popularity and market influence. Bitcoin (14.44%) and Binance’s own token BNB (14.23%) rank second and third respectively. It is worth noting that the holding percentage of BNB even surpasses that of Ethereum (10.95%). Additionally, the total holding percentage of other Layer 1 blockchain tokens is 10.38%, reflecting users’ stable demand for mainstream infrastructure tokens.

Influx of New Users
The survey shows that new users are rapidly entering the crypto market. In 2024, 45% of respondents entered the market for the first time, with 24.52% entering in the past six months and 20.60% joining in the past year. Meanwhile, 41.86% of users have been active in the market for 1 to 5 years, showing a market structure where newcomers and seasoned players coexist.
In terms of asset allocation, 43.97% of respondents invest less than 10% of their wealth in cryptocurrencies, while 24.33% hold 10% to 25% of their assets in crypto. In terms of trading, 31.09% of respondents trade daily, with an additional 22.91% participating in weekly trading.

Binance Users Prefer Spot Trading
Among Binance’s various products, Spot trading is the most popular choice among users, with 25.89% of respondents selecting it as their preferred option. Following closely is the passive income product Binance Earn (25.34%). Binance Convert ranks third with a usage rate of 17.33%, serving as the main tool for users to conveniently convert between currencies. Contract trading, surprisingly, did not make it into the top three rankings.

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