With the upcoming Bitcoin halving, the attention of the entire cryptocurrency industry is once again focused on this milestone moment. At this critical point, CoinEx, a global cryptocurrency exchange, recently released its first brand promotion video, “Coin in CoinEx,” incorporating this significant event into its brand narrative and conveying the concept of “Less is More,” showcasing the exchange’s deep understanding and vision of cryptocurrency development trends.
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Conveying CoinEx’s Innovation and Mission through Bitcoin’s Transformation Journey
Highlighting the Professional Value of a Veteran Exchange
Targeting User Needs and Polishing Diversified Products and Services
Strengthening Security: CoinEx’s Actions and Commitment against Cyber Attacks
Leading a New Chapter of Cryptocurrency after the Halving
Conveying CoinEx’s Innovation and Mission through Bitcoin’s Transformation Journey
This well-crafted promotional video revolves around the fantastic journey of a Bitcoin, depicting its evolution in the real world, overcoming numerous challenges and innovations, and ultimately entering the Web3 universe constructed by CoinEx and transforming into Bitcoin. In this new realm tailored for cryptocurrencies, it embarks on a series of adventures. This process not only symbolizes the evolution of Bitcoin and other cryptocurrencies but also represents CoinEx’s platform’s assistance in realizing the financial freedom and dreams of every cryptocurrency enthusiast.
The video’s conclusion also conveys CoinEx’s mission and core brand values, emphasizing its user-centric corporate philosophy. By providing professional and user-friendly cryptocurrency products and platform services, CoinEx has become a guiding compass for users to explore the increasingly complex cryptocurrency world, striving to enable more users to participate in it and promote the mainstream adoption of cryptocurrency applications.
After the official release of the promotional video, Yang Haipo, the founder and CEO of CoinEx, shared his profound insights on the X platform:
As Yang Haipo emphasized, CoinEx is committed to simplifying exchanges, creating a secure and user-friendly trading platform that allows every user to easily enter the world of cryptocurrency to pursue their personal goals.
Highlighting the Professional Value of a Veteran Exchange
This promotional video not only portrays the development trajectory of Bitcoin but also reflects the vision and spirit of CoinEx’s founding. As early as 2011, founder Yang Haipo began to delve into Bitcoin. During his tenure at top Internet companies worldwide, he not only operated Bitcoin nodes himself but also actively participated in building the Bitcoin community. In 2016, Yang Haipo further established the Bitcoin mining pool ViaBTC, dedicating himself to the cryptocurrency industry. To this day, ViaBTC ranks among the top four Bitcoin mining pools globally, contributing significantly to the industry and earning recognition.
From its origins as a mining pool to providing comprehensive cryptocurrency financial services for users, this journey has deepened CoinEx’s and the entire ViaBTC group’s understanding of the cryptocurrency market. It has also specialized the rich experiences accumulated from diverse business backgrounds into comprehensive services provided by the exchange.
Adhering to the concept of “Less is More,” CoinEx continuously optimizes its product line and listing standards to quickly meet the diverse needs of users. The platform not only provides a wide range of trading options, such as spot trading, perpetual contracts, and margin trading but also introduced innovative strategic trading services in 2023, including Dollar-Cost Averaging (DCA) and spot grid trading, allowing users to customize their exclusive trading strategies, simplifying the investment process, and improving investment efficiency. Additionally, CoinEx also offers encryption financial services such as AMM market-making, staking loans, and wealth management, catering to the asset allocation needs of different investors.
CoinEx currently supports over 880 cryptocurrencies, covering various popular tracks such as Solana, Layer 2, AI, and DePin, helping users seize opportunities in a rapidly changing market. At the same time, CoinEx adheres to rigorous screening standards for its listing process, ensuring the quality of listed assets to avoid users falling into risks.
In response to the rapid iteration in the cryptocurrency field, CoinEx continuously enriches its platform’s Web3 educational resources and presents them in a simple and understandable content format, helping users grasp the latest market dynamics and opportunities. Additionally, as more and more trading platforms begin to expand their wallet services, CoinEx upgraded its CoinEx Wallet business at the beginning of this year. As shown in the promotional video, CoinEx Wallet leads users to explore the blockchain world safely and efficiently through simplified and perfect interface design, whether it’s trading, staking, or accessing DApps, making these on-chain activities more convenient.
Network security threats have always been a significant challenge in the cryptocurrency industry, with hackers launching attacks against industry institutions and users through means such as phishing and system intrusion. For exchanges, effectively managing cybersecurity risks is crucial. In the promotional video, CoinEx emphasizes the platform’s focus on security infrastructure.
In terms of strengthening security measures, CoinEx cooperates with the renowned blockchain security firm SlowMist to introduce AML (Anti-Money Laundering) software, security audits, real-time monitoring, and incident response protocols to protect the assets of CoinEx’s global user base of over 5 million. CoinEx has also established a User Protection Fund, allocating a certain percentage (10%) from each platform transaction fee to safeguard user asset integrity in the event of uncontrollable risks, ensuring user rights are not compromised and making CoinEx a reliable shield for user asset security.
Leading a New Chapter of Cryptocurrency after the Halving
Through the release of the promotional video “Coin in CoinEx,” CoinEx not only pays tribute to the Bitcoin halving event but also conveys its brand philosophy and macroscopic perspective on the future of cryptocurrency. The video cleverly reveals the spirit of “Less is More,” highlighting CoinEx’s continuous efforts in simplifying cryptocurrency trading, promoting product innovation, and strengthening security. Looking ahead, CoinEx promises to continue working hand in hand with global users, exploring the vast prospects of cryptocurrency, promoting the overall development of the crypto economy, and further consolidating its position as an industry pioneer.
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