Founder of Notcoin Admits Click to Earn Coins Model is Unsustainable Plans to Experiment with More Subsystems in the Next Four Years

Founder of Notcoin Admits Click to Earn Coins Model is Unsustainable Plans to Experiment with More Subsystems in the Next Four Years

Founder of Notcoin Admits Click to Earn Coins Model is Unsustainable Plans to Experiment with More Subsystems in the Next Four Years

Notcoin (NOT) is the first Telegram game to introduce the “click to earn coins” model. Users can earn the in-game token NOT by simply clicking the on-screen button. These tokens later became airdropped tokens worth $1 billion, making it one of the most successful coin issuance projects in the TON blockchain ecosystem. It also sparked a trend of imitating the “click to earn coins” model, with many new projects launching Telegram games following Notcoin’s model.

Despite achieving a certain level of success, Notcoin’s anonymous founder, Sasha, admitted that this model cannot last forever. In an interview with The Block, Sasha stated that Catizen game, for example, has more than half of its users as paying customers and has generated millions of dollars in revenue, demonstrating the sustainability of its business model.

For Notcoin itself, Sasha expressed his desire to move away from the singular “click to earn coins” narrative. He plans to establish sustainable and efficient subsystems over the next four years to make the project independent of the team.

A current focus of development is the activities provided by the Notcoin application. Through these activities, users can earn Notcoin by interacting with other new Telegram games. This model aims to transform Notcoin into the center driving other ecosystem projects while stimulating market demand for Notcoin and destroying some tokens in the process. Sasha hopes to increase the number of these activities by 50 to 100 per week. He described this model as:

Furthermore, Sasha pointed out that this is just one of many possible subsystems, with others potentially including competitions, incentives for contributors, game platforms, and even a decentralized university based on AI content. He said, “We are still experimenting. Some models will disappear, while others will develop and succeed.”

Currently, aside from Notcoin, there are other games on Telegram focusing on the TON blockchain ecosystem, including Hamster Kombat, Yescoin, Tapswap, and PixelTap. While some of these projects plan similar airdrops, whether they can replicate Notcoin’s success remains to be seen.