World, the Iris Recognition Project Supported by Sam Altman, Announces Entry into the U.S. Market and Plans to Issue Cryptocurrency VISA Cards

World Announces User Verification and Token Distribution in the US

World has announced that American users can obtain the native token WLD by verifying their human identity and establishing a World ID. This move is seen as an important step towards the globalization of the project and marks the first entry of its human verification technology into the US market. Under the new term of the Trump administration, the United States has adopted a friendlier stance towards the cryptocurrency industry, with the policy environment clearly shifting to support Web3 and crypto innovation. World’s decision to enter the US market at this time is considered well-timed, with expectations of gaining more policy space and funding support.

With the rise of AI-driven fake accounts, artificial interactions, and scams, the human verification system proposed by World is regarded as one of the future digital identity infrastructures. Although the project has faced privacy controversies related to iris scanning technology, World emphasizes that it does not store biometric data, using it solely to confirm that the user is a real person.

As of now, the World App has approximately 26 million registered users globally, of which about 12 million are classified as “independent human identities.” World aims to achieve its goal of rapidly expanding to 1 billion users through the upcoming launch of the Mini-Orb scanner.

In addition to identity verification, World has recently announced several integration scenarios. For instance, World has stated that it will follow in the footsteps of other cryptocurrency companies by launching a cryptocurrency Visa card. This card will be directly linked to the user’s World App wallet, enabling users to easily make payments with WLD tokens and other crypto assets at merchants around the world that accept Visa. This new card is expected to officially launch in the US later this year.

Furthermore, World is also attempting to enter the online dating sector. The project has announced a collaboration with the dating app giant Match Group, which owns well-known platforms such as Tinder, Hinge, Match.com, and Plenty of Fish. This collaboration will initially pilot among Tinder users in Japan, assisting users in verifying whether the accounts of their interaction partners are real and genuinely seeking connections.

Additionally, World has announced that its app users can now directly participate in prediction markets through the built-in Kalshi Mini App.