Wall Street Enters the Cryptocurrency Market! J.P. Morgan’s Trading Platform E*Trade to Launch Bitcoin Spot Trading as Early as Next Year

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Morgan Stanley Ventures into Cryptocurrency Spot Trading

Traditional Institutions Compete Directly with Cryptocurrency Exchanges

According to a report by Bloomberg, Wall Street giant Morgan Stanley plans to add spot trading for Bitcoin and cryptocurrencies to its electronic trading platform, E*TRADE. The project aims to enable retail clients of E*TRADE to directly buy and sell mainstream cryptocurrencies through their existing brokerage accounts. However, Bloomberg emphasizes that the plan is currently still in the preliminary planning stages. The service is expected to launch as early as next year, marking Morgan Stanley’s largest-scale move into cryptocurrency services for retail investors to date. The bank is currently exploring partnerships with existing professional firms to develop trading infrastructure, but specific partners have yet to be finalized.

As the Trump administration has shown a more favorable regulatory attitude toward Bitcoin and cryptocurrencies, an increasing number of large financial institutions are willing to expand related services. Morgan Stanley has previously offered Bitcoin ETFs, futures, and options products to high-net-worth clients, but this will be the bank’s first foray into cryptocurrency trading services targeted at the retail market.

Traditional Institutions Compete Directly with Cryptocurrency Exchanges

If the service is successfully launched, Morgan Stanley will compete directly with cryptocurrency-native exchanges such as Coinbase and Kraken. Additionally, other traditional financial companies are also pursuing similar initiatives. Reports indicate that Charles Schwab has previously expressed interest in entering the Bitcoin and cryptocurrency spot trading market, while SoFi is considering expanding its Bitcoin and other services.