Binance’s New Coin Initiatives: A Blessing for Retail Investors or a Breeding Ground for Junk Coins?

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Binance’s New Token Activities Drive User Engagement and Trading Volume

Recently, Binance has frequently launched new token airdrops and IDO activities, attracting a large number of users. Especially with the promotion of the Alpha Points mechanism, the trading demand for Binance Alpha tokens has significantly increased. According to data provided by @pandajackson, the trading volume of Binance Alpha reached a historical high of $276 million yesterday.


As the participation threshold for Alpha Points gradually increases, as long as the new token activities remain attractive, the trading volume and demand for Alpha tokens are expected to continue rising.

Project Quality and Review Standards Questioned

However, the review standards for Binance’s new token activities have also become a hot topic in the market. Many community members believe that as long as project teams are willing to pay the necessary fees, Binance seems willing to cooperate. For instance, the 15th exclusive TGE project MYX Finance recently announced by Binance Wallet has been revealed by users to have a dubious history.
Although MYX Finance is a decentralized perpetual contract trading platform, it previously issued the token BMYX on the Bitcoin network, which plummeted by 80-90% after its release, with the team even withdrawing liquidity entirely, leaving a trading volume of only $24.
KOL AB Kuai.Dong further points out that MYX Finance’s incubator, D11 Labs, specializes in incubating low-quality coins, with its investment projects having a notorious reputation in the community.

CZ Accuses Boop Founder, Yet Binance Alpha Still Lists the Token

Another incident has raised questions about Binance’s review mechanism. Binance founder Changpeng Zhao (CZ) recently accused PancakeSwap founder and Boop meme coin platform founder Dingaling on social media of allegedly impersonating former Binance executives and claimed that he was fired from Binance due to market manipulation behavior.
However, despite CZ’s expressed concerns, the BOOP token was still successfully listed on Binance Alpha. This decision has led the market to question whether Binance Alpha has lenient review standards or double standards.

User Attraction and Potential Risks

It is undeniable that through these new token activities, Binance has:

• Attracted a large number of new users.
• Activated the BNB Chain ecosystem.
• Reduced its own liabilities (listing tokens on Binance Alpha does not equate to listing on the main Binance exchange).

For users, participating in new token activities also means receiving free airdrops, which seems to create a win-win situation. However, does such a strategy inadvertently condone the entry of low-quality projects into the market, posing deeper industry risks? Well-known KOL BroLeon expressed on X:
“Binance has always had top-notch selection capabilities among all CEXs, even if now it’s Alpha, the most basic pool, it shouldn’t allow poorly rated projects into it, right? Otherwise, isn’t the industry leader enabling bad coins to drive out good ones?”